Introduction: Eco-Friendly Fashion is Now Mainstream
Fashion has always been a powerful form of self-expression — but in recent years, it has also become a powerful force for change. What was once considered a niche trend — eco-friendly fashion — has now evolved into a global movement embraced by designers, brands, and, most influentially, celebrities.
Today, sustainability is no longer an afterthought; it’s a central part of how style icons choose what to wear, whether they’re gracing a red carpet, starring in high-profile shoots, or setting trends on social media. This shift reflects a growing awareness that fashion’s impact extends far beyond glamour — it touches communities, economies, and the planet itself.
By opting for organic fabrics, biodegradable materials, and responsibly sourced garments, celebrities are proving that being stylish and being environmentally conscious can go hand in hand. Their choices not only redefine what it means to be fashionable today but also inspire millions of fans to make more mindful decisions in their own closets.
In this piece, we shine a spotlight on some of India’s beloved stars who are walking the talk — and looking effortlessly glamorous while doing it. Welcome to the world where fashion is fabulous and sustainable.
Rakul Preet Singh
From a Delhi girl with big dreams to one of Bollywood’s most admired leading ladies, Rakul Preet Singh has been winning hearts with her versatile acting and inspiring lifestyle. Known for her refreshing charm and effortless grace, Rakul has never shied away from promoting mindful living. In one of her standout looks, she wore a vintage bouquet saree by Navyasa by Liva, crafted entirely from sustainable fabric. The fluid drape and pastel hues highlighted her timeless beauty while sending a strong message about conscious fashion choices. Rakul’s preference for brands that prioritize sustainability shows her commitment to protecting nature while staying true to her love for elegant silhouettes. By embracing such looks on significant occasions, she subtly educates fans on the importance of responsible dressing. Her appearance in this saree proves that modern glamour can indeed have a green heart, inspiring many to follow her lead both on and off the screen.
Tejasswi Prakash
Television’s beloved diva and fashion trendsetter, Tejasswi Prakash, has been stealing hearts not just with her performances but also with her fearless style statements. She has emerged as a modern-day style icon who values comfort and sustainability equally. On a prominent runway, Tejasswi wowed audiences in an outfit crafted from Livaeco fabric — an eco-friendly material known for its softness and earth-friendly sourcing. Her ensemble, which featured fluid drapes and youthful cuts, balanced glamour with purpose perfectly. By choosing Livaeco, Tejasswi joined hands with designers who prioritize the environment, proving that mindful fashion is not restrictive but liberating. Her look radiated a fresh, contemporary vibe while staying rooted in the principles of sustainability. Fans admire how she embraces fabrics that are biodegradable and responsibly produced, setting an example for young fashion enthusiasts. Tejasswi’s runway moment stands out as a celebration of style that doesn’t cost the Earth, motivating the industry and fans to make better choices.
Dia Mirza
An unwavering advocate for the environment, Dia Mirza has been synonymous with elegance and conscious living for decades. From championing eco-friendly initiatives to adopting sustainable fashion, Dia walks her talk both in daily life and on glamorous occasions. Whether she’s attending film festivals or walking the red carpet, she often opts for organic fabrics, earthy palettes, and handcrafted textiles that support local artisans. One of her remarkable choices has been donning stunning sustainable couture by SWGT, which combines luxurious design with mindful sourcing. Dia frequently chooses viscose and other biodegradable materials that have minimal environmental impact. Her effortless styling and graceful demeanour amplify the message that sustainability does not mean sacrificing sophistication. Through her sartorial picks, she encourages millions to value quality over quantity and to cherish clothing that’s made responsibly. Dia Mirza continues to be a true trailblazer, reminding us all that being eco-friendly and glamorous is the ultimate power combo.
Anupriya Goenka
Known for her versatile acting and subtle elegance, Anupriya Goenka is also quietly influencing the sustainable fashion scene. Her collaboration with Navyasa by Liva as a showstopper at a celebrated fashion show was a memorable moment for eco-friendly couture. Draped in a delicate saree made from responsibly sourced fabric, Anupriya brought to life the brand’s vision of fluidity, freedom, and feminine strength. Her poised walk and the soft, graceful movement of the fabric exemplified how sustainability can enhance, rather than limit, creativity in design. The earthy tones and effortless drape of her ensemble resonated deeply with modern audiences who appreciate mindful fashion. Off the runway too, Anupriya supports brands that value low-impact production and ethical practices. Her choice to represent such a collection reinforced the belief that beautiful fashion can exist without harming the planet. By embodying these values on a big platform, she inspires both designers and consumers to think sustainably, proving that responsibility and glamour can share the spotlight.
Palak Tiwari
The next-gen star Palak Tiwari is capturing attention not only for her on-screen potential but also for her refreshing, authentic approach to style. Drawing inspiration from her mother, actor Shweta Tiwari, Palak’s wardrobe is a blend of youthful spirit and conscious choices. She believes that looking good starts with feeling comfortable and confident in what you wear. Recently, Palak stunned in a breezy Navyasa by Liva Saree crafted from sustainable fabric that drapes beautifully while being kind to the Earth. The look highlighted her effortless grace and hinted at a maturity far beyond her years. Palak’s fashion choices reveal a clear preference for labels that prioritise eco-friendly production without compromising on contemporary aesthetics. Her casual outfits too often reflect mindful shopping habits and an inclination toward slow fashion. As a young celebrity with a growing fan base, Palak’s advocacy for sustainability in subtle ways sends out a powerful message. She represents a new wave of stars who embrace style with responsibility, showing that mindful fashion is here to stay.
A Glamorous Green Future
Together, these inspiring celebrities are proving that sustainability is not a fleeting trend but an evolving lifestyle. By flaunting stunning outfits made from eco-conscious fabrics and supporting brands with a vision for a better planet, they are reshaping how we perceive luxury and glamour. Their fashion choices go beyond personal style; they spark important conversations about responsible consumption and environmental stewardship. Each time they step onto a red carpet or appear in a photoshoot wearing sustainable garments, they make sustainability aspirational and accessible. This new wave of green glamour encourages fans to make small, meaningful changes in their wardrobes too. As designers and consumers become more conscious, the fashion industry inches closer to a future where elegance and environmental responsibility walk hand in hand. Let’s celebrate and support this beautiful movement — because true style always leaves a lighter footprint on the Earth.
At Fashion Drift, we believe in responsible fashion — and we’re happy to join Fashion Value Chain in this beautiful celebration of green glamour. Together, we aim to spotlight the stars who are setting new trends with their mindful choices. This collaboration reflects our shared commitment to promoting sustainability without compromising on style. We hope this feature inspires many to embrace fashion that cares for the planet. Here’s to a future where elegance and eco-consciousness walk hand in hand!
